A modern business identity... with a heritage spirit extending from the heart of Najd.

This project represents one of the unique experiences that combine the modern corporate character and the beauty of the Najdi identity in carefully considered details. We at *AJ Design* worked on formulating a design that keeps pace with the needs of the modern work environment, while simultaneously reflecting the authenticity of the local culture, which gives the place its distinction and special presence.

Design Vision

The project's vision was launched from the idea of creating a sophisticated work environment that combines practicality and identity, through:

• Integrating Najdi elements in a modern and unconventional way
• Using warm earthy colors inspired by the nature of Najd
• Highlighting the company's corporate identity through simple and clear details.

The basic design elements.

To ensure a perfect balance between the heritage character and modernity, we relied on:

• Walls with light Najdi motifs that give visual depth without exaggeration.
• Natural wood with simple lines that adds warmth to the space
• Warm lighting that reflects traditional atmospheres but in a contemporary style
• Decorative pieces inspired by Najdi heritage are displayed in a sophisticated style suitable for the work environment

Space distribution.

The distribution of spaces was studied to achieve maximum comfort and functionality:

• A reception area that reflects the Najdi character in the visitor's first impression
• Organized work offices with clear divisions that aid productivity
• Meeting rooms with sophisticated details that combine heritage simplicity and modern technologies
• Common areas that provide employees with a comfortable environment combining local identity and the spirit of work

Materials and Finishes

The materials were carefully selected to ensure high quality and an appearance that reflects modern luxury:

• Neutral marble surfaces that complement the heritage lines
• Wooden motifs inspired by traditional Najdi carvings
• Metallic elements in a light bronze or gold color to add luxurious touches
• Using local textile in some details to highlight the identity and warmth

Final Result

The result was a sophisticated workspace that pulsates with authentic Saudi identity, while simultaneously offering a comfortable and practical experience suitable for the modern era. The balance between the Najdi character and contemporary design has given the company a unique identity that reflects its roots and culture.

Conclusion

This project represents an example of *AJ Design's* creativity in employing heritage in a contemporary style, and re-introducing the Najdi style in a modern way that inspires employees and welcomes visitors with elegance... a design that carries the spirit and identity of the place, making every corner tell a story from Najd.